Marketing and Communications consultancy: diagnostics, positioning, demand generation, acquisition and marketing direction.

Led the department and a multidisciplinary team, covering project management, media, campaigns, brand experience and process design across Marketing, Sales and After-sales.

Demand generation projects, funnel design and tracking, CRM and campaign performance analysis in construction and real estate development.

Marketing management focused on lead generation, brand creation, development launch campaigns, communications, and the structuring of processes and suppliers.

Content, brand and film projects, from story planning and editorial scheduling through production, scripts and interviews, carried out in Brazil, Italy, Germany, France and Switzerland.

Story planning, reporting, interviews and editorial production for magazines, websites and digital channels, plus content projects and live broadcasts.

Content and digital strategy, with market research, audience segmentation and customer journey analysis.

Analysis of digital campaigns and channels for agency clients, tracking KPIs and ROI.